Scott Helbing

Scott Helbing is an experienced leader in the digital media world. Having a solid foundation which includes years of experience in building world class brands, driving competitive businesses, developing new business models and acting as a corporate change agent, he has spent the past three years focused on digital media and understanding the consumer’s needs and wants.

As the first officer selected to lead the AT&T Entertainment Services team, Scott’s vision helped build an organization charged with delivering a significant revenue stream for the corporation. The organization was the first of its kind in the telecom industry and featured a senior team of experienced executives, many from outside of AT&T. He also served as the CMO for the Consumer Business at AT&T prior to his assignment running Entertainment Services.

Prior to joining SBC (which became AT&T), Scott was the VP Global Brand Strategy at Dell. Again, being the first officer selected to hold this position, there was the proverbial “blank canvass” with regards to defining and building the Dell brand. As a result of the cleanly defined and executed brand tools (mission, architecture, naming, design,) strong executive leadership and breakthrough ad campaigns like “Steven”, Dell became the number One Most respected consumer brand (ahead of Apple, SONY, Nike, Coke) as reported by Interbrand, in 2001. The power of the Dell brand enhanced sales efforts in both the corporate and consumer spaces where Dell competed.

Scott has also worked extensively on a global basis in the QSR (restaurant) business and the athletic footwear & apparel industry, and domestically in the financial services, packaged goods, aviation (commercial airlines and private aviation), professional sports and publishing.

A graduate of the University of Colorado with a BS in Journalism, Scott serves on multiple boards and is a member of many organizations in the community.