Market Research Highlights IOCOM Ease of Use, Cost Savings and Increased Business Productivity

January 31, 2007 // Chicago, IL – IOCOM announced the results of independent customer research conducted in the 4th quarter of 2006 by Kaleidoscope, Inc. “The goal was to obtain direct feedback as our customer’s value proposition, what our differentiators are, and how we stack up competitively” explained Hal Sullivan, IOCOM Managing Director.

Respondents to the survey overwhelmingly indicated “IOCOM software as a superior technology, that delivers a superior user experience,” ranked IOCOM software as “Very Easy to Use,” and rated the quality of IOCOM customer support as “Excellent.” Further, in comparison to other collaboration tools used within their organizations, a significant majority strongly preferred IOCOM, and positively indicated that the IOCOM software has improved communications within their organization.

Dennis Furniss, Vice President of Kaleidoscope noted, “it’s a competitive world out there and in the crowded conferencing and collaboration space we were pleasantly surprised to find incredibly strong preference for IOCOM. Customers attributed their preference to the quality and transparency of the integrated communication experience, telling us that IOCOM has technology that works anywhere, anytime, without fuss. We believe that based on our research, IOCOM is uniquely placed to providing the most powerful platform for enterprise-wide collaboration.”

About Kaleidoscope:
Kaleidoscope, also based in Chicago, is a global brand strategy, design, and realization firm. Kaleidoscope works to ensure that business results are foremost in their understanding. In developing insights and defining market opportunities, Kaleidoscope’s work translates to a value-added promise, creating relevancy, consistency and strength across all aspects of a brand proposition. The depth of thinking and breadth of talent represented by Kaleidoscope offers clients a holistic approach for global brand solutions.

About IOCOM
IOCOM is a Chicago-based software provider that helps keep people connected through video, data and audio conferencing. Its solutions work with virtually any Internet-enabled device, including room systems, PCs, laptops and mobile devices. IOCOM’s focus is on delivering the high performance necessary for smooth audio and video without the cost and complexity of bulkier, proprietary systems. Fortune 500 companies, government and education institutions, researchers, skilled workers, and general consumers currently rely on IOCOM’s solutions. For more information, please visit http://www.iocom.com.